While social media has been an effective marketing tool in promoting organisations and their products and services, it also comes with high risk due to the lack of control an organisation has in relation to the speed with which it can damage an organisation's brand, image and reputation.

Question

Quizplus · Accepted Answer

Social media can spread negative information about an organization at a rapid pace, which can harm its brand, image, and reputation. While an organization can have a social media presence, they cannot control what others say about them on social media. Hence, social media has a high risk factor.

While Social Media Has Been an Effective Marketing Tool in Promoting