Which new product entry strategy is most appropriate when the product is expected to have a relatively short product life cycle?
A)Moderate takeoff
B)Rapid acceleration
C)Maximum penetration
D)Long-run franchise
E)Rejuvenation

Question

Quizplus · Accepted Answer

Rapid acceleration is the most appropriate when the product is expected to have a relatively short product life cycle since it involves investing heavily in promotion and distribution to quickly capture as much market share as possible before the product becomes obsolete. This strategy is suitable for products that are highly innovative and have a limited time-frame for commercial viability.

Which New Product Entry Strategy Is Most Appropriate When the Product