Because people can usually attend to only seven (plus or minus two) pieces of information at a time, it is easy to overwhehn consumers with too much information.

Question

Quizplus · Accepted Answer

This statement is true. According to the theory of limited capacity of working memory, individuals can hold roughly 7 ± 2 items in their working memory at a time. Therefore, presenting consumers with too much information can overwhelm them and lead to information overload.

Because People Can Usually Attend to Only Seven (Plus or Minus