Consider the product "Miller Lite Beer." When you think of Miller Lite, key features emphasized in Miller's advertising may come to mind, namely "tastes great" and "less filling." If you thought a bit longer, other concepts, like alcohol and calories, might also come to mind.Together, all of these pieces make up what is known as:
A)an associative network
B)a vicarious memory
C)mere exposure effect
D)an episodic memory
E)excitation transfer theory

Question

Quizplus · Accepted Answer

An associative network is a network of mental connections linking knowledge within memory. In this case, the key features of Miller Lite (tastes great and less filling) are linked to the product in memory, along with other concepts (alcohol and calories) that have been associated with the product through advertising and personal experience. These connections form the associative network for Miller Lite in a consumer's mind.

Consider the Product "Miller Lite Beer