In advertisements using classical conditioning, the brand serves as the:
A)unconditioned stimulus
B)conditioned stimulus
C)unconditioned response
D)conditioned response
E)None of the above is correct.

Question

Quizplus · Accepted Answer

In classical conditioning, a neutral stimulus (such as an image or sound) is repeatedly associated with an unconditioned stimulus (such as a pleasant experience), eventually leading to a conditioned response (positive feelings towards the brand). In this case, the brand serves as the conditioned stimulus.

In Advertisements Using Classical Conditioning, the Brand Serves as The