The contrast effect involves a shift in judgment a reference point, whereas the assimilation effect involves a shift in judgment a reference point.
A)away from; towards
B)towards; away from
C)away from; away from
D)towards; towards
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The contrast effect involves a shift in judgment away from a reference point, as people perceive something as different or opposite to the reference point. On the other hand, the assimilation effect involves a shift in judgment towards a reference point, as people perceive something as similar or closer to the reference point.

The Contrast Effect Involves a Shift in Judgment a Reference