The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

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The Implicit Association Test (IAT) does use response latencies to measure implicit attitudes, making it a implicit measure of bias or prejudice. Participants complete a computer-based task that measures how quickly they can associate certain concepts with either positive or negative attributes. The time it takes to make these associations can provide insight into the strength and direction of a person's implicit attitudes.

The Implicit Association Test Uses Response Latencies (Measuring How Fast