Consider the equation presented in your readings: AR(l-CA).In this equation, what does the term CA refer to?
A)Counterarguing
B)Critical Attitude
C)Credence Attribute
D)Credible Attitude
E)Consumption Attribute

Question

Quizplus · Accepted Answer

CA in the context of the equation AR(l-CA) refers to Counterarguing. This term is used in persuasive communication and attitude change theories, where AR stands for Attitude Resistance, and CA (Counterarguing) represents the cognitive response of arguing against the persuasive message, which can affect the resistance to attitude change.

Consider the Equation Presented in Your Readings: AR(l-CA)