Expert sources are more effective when the message is simple, but attractive sources are more effective when the message is complex.

Name: Expert sources are more effective when the message is simple, but attractive sources are more effective when the message is complex.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Expert sources are more effective when the message is complex and requires understanding and credibility, while attractive sources are more effective when the message is simple and the goal is to capture attention.

Expert Sources Are More Effective When the Message Is Simple