Which of the following statements about variety seeking is false?
A)Variety seeking involves low levels of involvement and low levels of information processing.
B)Variety seeking is the opposite of brand loyalty.
C)Derived varied behavior describes situations where consumers' brand switching is either externally imposed or extrinsically motivated.
D)A person who enjoys trying new products out of curiosity is high in intrinsic variety seeking.
E)Involvement is low for variety seekers so they may switch brands to reduce boredom.

Question

Quizplus · Accepted Answer

Variety seeking involves low levels of involvement but can involve moderate levels of information processing, especially when consumers are curious about new products.

Which of the Following Statements About Variety Seeking Is False