Paul went to the store to purchase a new refrigerator but quickly got so overwhehned by all the features of the various choices that he ended of going horne empty-handed.This is an example of:
A)selective processing
B)framing effect
C)the brand positivity effect
D)choice deferral
E)the endowment effect

Question

Quizplus · Accepted Answer

Paul's inability to make a decision and ultimately leaving the store empty-handed is an example of choice deferral, where the sheer amount of options available overwhelm the decision-maker, leading to no decision being made at all.

Paul Went to the Store to Purchase a New Refrigerator