The McDonald's brand includes a word mark consisting of the words "McDonald's" written in white lettering written across the "golden arches," and superimposed against a red background.Specifically, this is an example of a(n):
A)brand jingle
B)trademark
C)brand logo
D)brand mark
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The description provided fits the definition of a brand logo, which is a visual symbol or design that represents a brand. The "golden arches" and the word "McDonald's" together form the brand's logo.

The McDonald's Brand Includes a Word Mark Consisting of the Words