Who created the first social structure used by marketers?
A)W.Lloyd Warner
B)Max Weber
C)Warren Thompson
D)Kendall Jackson

Question

Quizplus · Accepted Answer

W. Lloyd Warner, a sociologist, developed the first social structure used by marketers called the social class system. He divided American society into six social classes based on factors like income, education, and occupation. This system was used by marketers to target their products and advertising to specific groups of people.

Who Created the First Social Structure Used by Marketers