Why are subsistence consumer-merchants needed when marketing to subsistence economies?
A)distribution systems are not well developed in these markets
B)they are opinion leaders in such markets
C)they control pricing schedules
D)all of the above

Question

Quizplus · Accepted Answer

Subsistence consumer-merchants are needed because distribution systems are not well developed in subsistence economies, making it difficult for products to reach consumers without their involvement.

Why Are Subsistence Consumer-Merchants Needed When Marketing to Subsistence Economies