All of the following are steps in the segmentation process except .
A)defme a broad product market
B)identify a variety of consumer needs
C)analyze consumer profiles
D)organize potential subsets of consumers who share common characteristics

Question

Quizplus · Accepted Answer

Analyzing consumer profiles is not a step in the segmentation process itself but rather a part of the research that might inform segmentation. The segmentation process primarily involves defining a broad market, identifying consumer needs, and organizing consumers into segments based on shared characteristics.

All of the Following Are Steps in the Segmentation Process