Use of a risk-free return policy to build tmst and to assure consumers that its products are of high quality would be an effective way to sell an experience good for an e-tailer.

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Offering a risk-free return policy can assure consumers of an e-tailer's commitment to quality and provide a sense of security when purchasing an experience good, ultimately leading to increased sales.

Use of a Risk-Free Return Policy to Build Tmst and to Assure