Frequent Fliers
If you think George Clooney's character in the movie Up in the Air was pure fiction,think again.Clooney portrayed a frequent flier who enjoyed top-of-the-line perks the likes of which even most "elite" fliers don't experience.That's because he was a member of American Airline's invitation-only ConciergeKey recognition program.Most airlines maintain these unpublished super elite frequent-flier plans,such as Continental's Chairman's Circle and Delta's Executive Partner programs.These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue.You'll have to fly upwards of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Fliers.The ConciergeKey program,which rewards key customers for making multiple purchases,is an example of a(n) :
A) RFM program
B) LTV program
C) loyalty program
D) customer relationship program
E) interactive program
Correct Answer:
Verified
Q99: Lifetime value analysis can show marketers:
A) how
Q100: L.L.Bean,Inc.has been reducing the number of catalogs
Q101: All the following are U.S.privacy Acts EXCEPT:
A)
Q102: Blood Services
As flextime,consulting,telecommuting,and downsizing make it more
Q103: When Ford Motor Company launched an online
Q105: Blood Services
As flextime,consulting,telecommuting,and downsizing make it more
Q106: According to the CEO of Allied Office
Q107: Subaru of America targeted outdoor enthusiasts when
Q108: Frequent Fliers
If you think George Clooney's character
Q109: Every time Barry orders running shoes from
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents