"Lots of organizations have customer data,but not in a way that's useful," said a speaker at a recent retail marketing conference."Retailers have all kinds of data in different places--they don't have a single view of the customer." The speaker is saying that retailers do NOT use:
A) information distribution centers
B) data warehouses
C) information extraction mines
D) data intermediaries
E) marketing information systems

Question

Quizplus · Accepted Answer

A data warehouse is a central repository for data from various functional areas of the organization.These data can be shared by all of the organization's departments.

"Lots of Organizations Have Customer Data,but Not in a Way