Anything that increases the likelihood that a behavior will occur more frequently is called a(n) __________.
A) aversive control
B) punishment
C) antecedent
D) reinforcer

Question

Quizplus · Accepted Answer

A reinforcer is anything that increases the likelihood that a behavior will occur more frequently. Aversive control and punishment both decrease the likelihood of behavior, and an antecedent refers to the stimuli that precede a behavior.

Anything That Increases the Likelihood That a Behavior Will Occur