The theory of __________ attempts to explain what happens when people behave in ways that are contrary to their beliefs or attitudes.
A) social comparison
B) cognitive dissonance
C) opponent processes
D) social exchange

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that people experience psychological discomfort or dissonance when their beliefs or attitudes are inconsistent with their behavior. To reduce this discomfort, people may either change their behavior or modify their beliefs or attitudes.

The Theory of __________ Attempts to Explain What Happens When