Many advertisements use celebrities that are liked by many people in hopes that consumers will buy the product that the celebrity endorses.Using celebrities to influence consumers to buy the product is an example of which advertising appeal?
A) Consciousness
B) Love or romance
C) Fun and pleasure
D) Admiration
E) Resonance

Question

Quizplus · Accepted Answer

Using a celebrity to influence consumers to buy a product is an example of the admiration advertising appeal, where the advertiser aims to increase the attractiveness of the product by associating it with a respected, admired figure.

Many Advertisements Use Celebrities That Are Liked by Many People