Comparative advertising:
A) does not have high claim recall effectiveness
B) has always been legal but is in bad taste
C) allows advertisers to falsely describe the competition
D) was not allowed before the 1970s if the other brands were mentioned by name or shown
E) results in high recall of the brand name of the advertised goods,but not for the named,competing brand

Question

Quizplus · Accepted Answer

Comparative advertising compares two or more specifically named or shown competing brands on one or more specific attributes;it was illegal before the 1970s.

Comparative Advertising