Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Edible Arrangements will be using _____ advertising to promote its fruit bouquets.
A) pioneering
B) innovative
C) introductory
D) start-up
E) focused

Question

Quizplus · Accepted Answer

Pioneering advertising is heavily utilized during the introductory stage of the product life cycle.

Instead of Sending Artfully Arranged Flower Bouquets,an Entrepreneur Has Developed