When Heinz introduced its ketchup globally,it first had to deal with the fact ketchup is not a household staple outside the United States.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising to convince consumers to want the product.
A) reminder
B) persuasive
C) informative
D) compulsive
E) influential

Question

Quizplus · Accepted Answer

Informative promotion is a necessary ingredient for increasing demand for a product category and is used when the product is introduced.

When Heinz Introduced Its Ketchup Globally,it First Had to Deal