At what stage of the new-product development process are most new-product ideas rejected?
A) Test marketing
B) Diffusion
C) Business analysis
D) Idea screening
E) Idea generation

Name: At what stage of the new-product development process are most new-product ideas rejected? A) Test marketing B) Diffusion C) Business analysis D) Idea screening E) Idea generation
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Question

Quizplus · Accepted Answer

Screening is the stage when the bulk of the ideas are rejected for being incompatible or impractical.

At What Stage of the New-Product Development Process Are Most