Marketers consider all of the following examples of new products EXCEPT:
A) a 2010 model year automobile with the same style,parts,and color as the 2009 model
B) the addition of a management consultant service to a company that once specialized in investment management
C) a new design for Reach brand toothbrushes
D) a new flavor of Ben & Jerry's brand ice cream
E) the development of a less-painful procedure for the treatment of varicose veins
Correct Answer:
Verified
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Q21: New products are important to a company
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Q23: The growth stage is the first stage
Q24: The Sumatra Coffee Company has two new
Q26: Consumers described as laggards tend to rely
Q27: When P&G began marketing Tide Free &
Q28: The product life cycle concept encourages marketing
Q29: Procter & Gamble is introducing a new
Q30: A VCR player is a good example
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