A(n)_____ gathers its information from one group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and what is subsequently purchased.This creates a huge database of marketing efforts and resultant consumer behavior.
A) one-way mirror observation study
B) television meter investigation
C) laser scanner experiment
D) CLT interview
E) scanner-based research system

Question

Quizplus · Accepted Answer

This is the definition of scanner-based research.

A(n)_____ Gathers Its Information from One Group of Respondents by Continuously