Nonprobability samples:
A) require more expensive marketing research than probability sampling
B) include any sample in which little is done to obtain a representative cross section of the population
C) by definition must be representative of the population
D) often start out with random numbers to ensure selection of subjects is truly random
E) offer an easy method for determining sampling error

Question

Quizplus · Accepted Answer

A nonprobability sample is any sample in which there is little or no attempt to obtain a representative cross section of the population.

Nonprobability Samples