When a university began thinking about offering more online degrees it used primary data to get potential students' attitudes and intentions.What is the most likely reason for using primary data?
A) this information was already freely available to all interested parties
B) the value of the research is unrelated to sample size
C) the information can be collected quickly and at low cost
D) the information will fit the university's needs exactly since it will be collected specifically for this study
E) it will benchmark consumers' interest in grading equipment

Question

Quizplus · Accepted Answer

Primary data are information collected for the first time for the purpose of solving a particular problem under investigation.

When a University Began Thinking About Offering More Online Degrees