Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer,attendance decreased.To determine why this decrease in attendance occurred,the museum staff could rely on:
A) a production audit
B) database marketing
C) marketing research
D) an internal marketing audit
E) secondary data

Question

Quizplus · Accepted Answer

Marketing research could be used to find out why attendance declined.

Soon After the Chenault Military Museum Expanded Its Hours and Began