A potential disadvantage of multisegment targeting is _____,which occurs when sales of a new product cut into sales of a firm's existing products.
A) cannibalization
B) synergy
C) positioning
D) demarketing
E) inelastic demand

Question

Quizplus · Accepted Answer

Cannibalization is a situation that occurs when sales of a new product cut into sales of a firm's existing products.

A Potential Disadvantage of Multisegment Targeting Is _____,Which Occurs When