Marketers at Queen City Awning are deciding how much to charge for the company's new line of custom-made awnings.In which stage of the market segmentation process is Queen City Awning?
A) select a market or product category for study
B) select target markets
C) design,implement,and maintain appropriate marketing mixes
D) choose a basis for segmenting the market
E) profile and analyze segments

Question

Quizplus · Accepted Answer

Designing,implementing,and maintaining appropriate marketing mixes involves making decisions about product,place,promotion,and pricing.

Marketers at Queen City Awning Are Deciding How Much to Charge