Which of the following businesses would be most likely to use family life-cycle segmentation?
A) Businesses that produce and market computer software and hardware
B) The snack industry
C) Fast-food restaurants
D) Business-to-business marketers
E) Wedding planners,couples-only resorts,and day-care centers

Question

Quizplus · Accepted Answer

People in different stages of the family life cycle would be most likely getting married,going on a couples-only trip,or needing the services of a day-care center.

Which of the Following Businesses Would Be Most Likely to Use