When multinational firms enable individual subsidiaries to compete independently in domestic nations,they are engaged in:
A) global marketing standardization
B) multidomestic strategy
C) product extension
D) technological receptivity
E) marketing hegemony

Question

Quizplus · Accepted Answer

A multidomestic strategy is how multinational firms use strategic business units.

When Multinational Firms Enable Individual Subsidiaries to Compete Independently in Domestic