Which of the following statements about the theory of sustainability is TRUE?
A) Sustainability is an internal process in which companies match resources and objectives.
B) Sustainability is the idea that socially responsible companies will outperform their peers when they focus on the world's problems as marketing opportunities.
C) According to the theory of sustainability,a company cannot be socially responsible without a code of ethics and managerial support of that code.
D) According to the theory of sustainability,ethical behavior should never be viewed as the means of obtaining a competitive advantage.
E) Sustainability is the same as "green marketing."

Question

Quizplus · Accepted Answer

Sustainability is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.

Which of the Following Statements About the Theory of Sustainability