A product manager wants to increase the market share of a product, but does not know which factor in the marketing mix is most important to achieving this goal. The manager is operating under a condition of _____.
A) risk
B) ambiguity
C) certainty
D) uncertainty
E) brainstorming

Question

Quizplus · Accepted Answer

Uncertainty means that there is a lack of knowledge or information about the future outcomes. In this case, the product manager is not sure which factor in the marketing mix will lead to increased market share, indicating uncertainty.

A Product Manager Wants to Increase the Market Share of a Product