To measure the purchase intention is a:
A) management problem
B) research question
C) research objective
D) research hypothesis

Name: To measure the purchase intention is a: A) management problem B) research question C) research objective D) research hypothesis
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Measuring purchase intention is a research objective because it specifies what the study aims to achieve or find out regarding consumers' likelihood to buy a product or service.

To Measure the Purchase Intention Is A