Which of the following statements about word association tests is not true?
A) Word association tests are easy to interpret.
B) Word association tests can be used to pretest words or ideas for questionnaires.
C) Word association is frequently used to test potential brand names.
D) Word association tests are analysed by the amount of elapsed time.

Question

Quizplus · Accepted Answer

Word association tests are not necessarily easy to interpret because the associations made by participants can be influenced by numerous factors, including personal experiences, cultural background, and context, making the interpretation of results complex and nuanced.

Which of the Following Statements About Word Association Tests Is