The manager of a retail store wants to investigate the level of service quality and competency provided by his sales staff. Which of the following research methods is most appropriate?
A) Telephone interview
B) Mail survey
C) Internet survey
D) Mystery shopper

Question

Quizplus · Accepted Answer

The most appropriate research method for investigating service quality and competency provided by sales staff is mystery shopping. This involves sending trained individuals to act as customers in the store and assess the level of service they receive. This method provides a more realistic and objective assessment of the staff's performance. Telephone, mail, or internet surveys may provide some insights, but they are less effective in providing a firsthand experience of the level of service.

The Manager of a Retail Store Wants to Investigate the Level