A major advantage of using the control method of test marketing is that the distribution and shelving of the test product can be guaranteed.

Question

Quizplus · Accepted Answer

With the control method of test marketing, the company has control over the distribution and shelving of the test product, which helps to ensure that it is displayed prominently and consistently in all test markets. This can provide valuable insights into how the product performs under different conditions and help to identify any issues that need to be addressed before a full-scale launch.

A Major Advantage of Using the Control Method of Test