InBev bought Anheuser Busch.How will this purchase affect InBev's marketing mix?
A) It will only affect the product element of InBev's marketing mix.
B) It will only affect InBev's four Ps--not its marketing mix.
C) It will affect all of InBev's marketing mix elements,either directly or indirectly.
D) It will not affect the promotion or distribution elements of the InBev marketing mix.
E) It will have no affect on InBev's marketing mix.

Question

Quizplus · Accepted Answer

The purchase will directly change the company's product mix and indirectly affect its promotion,pricing,and distribution elements.

InBev Bought Anheuser Busch