Environmental scanning entails the collection and interpretation of information about factors in the external environment that may affect the future of the organization or the implementation of the marketing plan.

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Environmental scanning is the process of gathering information about external factors that may impact an organization or its marketing plan in the future. This information can include economic, political, social, technological, legal, and environmental factors. The purpose of environmental scanning is to identify potential threats and opportunities, and to help the organization make informed decisions about its strategy and tactics.

Environmental Scanning Entails the Collection and Interpretation of Information About