Which of the following factors is not an advantage of sampling from an established consumer panel?
A) Ability to take a census of the target population
B) High response rates
C) Ability to select panelists based on specific, known characteristics
D) Panels contain a very large number of potential respondents

Question

Quizplus · Accepted Answer

The ability to take a census of the target population is not an advantage of sampling from an established consumer panel because a census involves collecting data from every member of the population, not just a sample. Sampling from a consumer panel inherently means you are selecting a subset of the population, not surveying the entire population.

Which of the Following Factors Is Not an Advantage of Sampling