If qualitative research is done well, then often, for the purpose of the business decision, there is no need to carry out further quantitative research

Question

Quizplus · Accepted Answer

Qualitative research can provide rich and in-depth insights into the attitudes, beliefs, and behaviors of consumers. These insights can often be sufficient for making informed business decisions without the need for further quantitative research. However, in certain cases, quantitative research may still be necessary to validate or quantify the findings from qualitative research.

If Qualitative Research Is Done Well, Then Often, for the Purpose