A new range of Fat Yak Ale is test marketed in three different pubs. One pub sells the ale at $9.00, the second pub sells it at $8.50 and the third pub sells it at $8.00. The researcher would like to test the extent to which sales differ between each of these price points. To examine this, an appropriate statistical test would be a(n):
A) n-way ANOVA.
B) one-way ANOVA.
C) regression analysis.
D) cluster analysis.

Question

Quizplus · Accepted Answer

One-way ANOVA is the most appropriate test to examine if there is a significant difference in sales between the three different price points. The researcher has only one independent variable (price) and one dependent variable (sales) and there is no need for multiple independent variables to be included in the analysis.

A New Range of Fat Yak Ale Is Test Marketed