A brand manager would like to determine if males are more frequent purchasers of the company's product than females. Which of the following statistical tests is appropriate?
A) Independent samples t-test
B) Paired-samples t-test
C) ANOVA
D) One-sample t-test

Question

Quizplus · Accepted Answer

The appropriate statistical test to determine if males are more frequent purchasers of the company's product than females is an independent samples t-test. This is because the two groups (males and females) are independent and the variable of interest (frequency of purchase) is continuous.

A Brand Manager Would Like to Determine If Males Are