Suppose that two groups of consumers (for example, males and females) are asked to rank, in order of preference, the brands of a product class (for example, microwave meals). Which statistical test would be appropriate to determine the agreement between the two groups?
A) Correlation analysis
B) Chi-square analysis
C) Spearman's correlation
D) Independent samples t-test

Question

Quizplus · Accepted Answer

Spearman's correlation is appropriate for determining the agreement between two groups when the data involve rankings. It measures the strength and direction of the association between two ranked variables.

Suppose That Two Groups of Consumers (For Example, Males and Females)