In cluster analysis, the researcher wants clusters to have high ___________ within clusters and high between-cluster ____________.
A) homogeneity; homogeneity
B) heterogeneity; heterogeneity
C) heterogeneity; homogeneity
D) homogeneity; heterogeneity

Question

Quizplus · Accepted Answer

In cluster analysis, the researcher aims to create clusters with high homogeneity within clusters (meaning members of the same cluster are similar to each other) and high heterogeneity between clusters (meaning members of different clusters are dissimilar to each other). Therefore, D is the correct answer as it states the desired outcome of the analysis.

In Cluster Analysis, the Researcher Wants Clusters to Have High