Walker Farms has heard from many of its customers that they would like organic produce.As a result,Walker Farms became a certified organic farm.Walker realizes that,while not all consumers are willing to pay the higher prices for organic produce,his customers want the organic produce.Walker realized:
A) he missed sales by not concentrating on the average customer
B) different customer groups have different needs and wants
C) he is a sales-oriented farm
D) his business is about selling the cheapest vegetables
E) his aim is a goal of profit through maximum sales volume

Question

Quizplus · Accepted Answer

One way to implement the marketing concept is to concentrate on the needs of specific groups of customers.

Walker Farms Has Heard from Many of Its Customers That