When is a mark said to have acquired a secondary meaning?
A)when a mark that resembles a mark already registered with the U.S.Patent and Trademark Office is used for a new product or service
B)when ordinary words establish a new meaning due to its attachment to a product or service
C)when a distinctive mark or design is created for a new product or service
D)when descriptive words are used that have no direct relevance to a product or service

Question

Quizplus · Accepted Answer

A mark is said to have acquired a secondary meaning when it is no longer only describing the product or service it represents, but has also become associated with a particular source or brand. This usually happens when ordinary words acquire a new meaning due to their consistent association with a product or service. For example, "Apple" has acquired a secondary meaning as a brand of tech products, rather than just a fruit.

When Is a Mark Said to Have Acquired a Secondary